Director, Marketing & Communications

Your ideas can drive the future of corporate travel. Join BCD and challenge the status quo!

Director, Salesforce Marketing (Remote)

Full time, Germany

In this role, you will be part of a team charged with creating and executing activities in alignment with global marketing, global sales, and customer lifecycle and business solutions. This includes promoting BCD services and products and driving retention and growth through internal and external platforms and channels. You will lead the strategic analysis, consulting, and implementation of Salesforce MCAE with full project management responsibility. You will be responsible for planning and designing an architecture to create a comprehensive 360-degree view of the platform and objectives, with all business units in mind. 

As a Director, Salesforce Marketing, you will

• Take a leadership role in communicating and collaborating effectively with regional leadership and key initiative stakeholders, internal Salesforce product owners, and users while gathering and identifying sales lifecycle requirements across business units (incl. BCDT, Advito & BCDME)
• Configure and maintain the Salesforce Marketing Cloud platform
• Develop and optimize marketing system automation strategies, prioritize development tasks, and collaborate with internal key users and management on digital transformation initiatives
• Create reports and dashboards for lead generation KPIs and data-driven decision-making
• Evaluate and update configuration requirements in light of GDPR and cookie policy standards
• Establish processes for marketing-generated leads to be turned over to Sales quicker and thereby support the company's Blueprint of Success
• Drive innovation, explore different solution approaches, and create standardized concepts
• Provide targeted actions and training materials to enhance user adoption and satisfaction
• Coordinate with vendors and managers to ensure projects are completed on time and within budget and oversee implementations of third-party systems to ensure efficiency
• Implement processes to measure campaign influence on opportunities to calculate the ROI of our leads/events
• Be responsible for data cleansing and quality management

About you

• Salesforce Certified Administrator
• Extensive experience as a Salesforce Administrator supporting a large-scale implementation of Salesforce of over 1000 users
• Understanding of the Salesforce.com and Pardot ecosystem
• Prior marketing and sales support experience
• General experience with CMS/CRM, online/database/email marketing tools, and proficient in Microsoft Office applications (word processing, presentation creation, spreadsheets)
• Knowledge of analytics, UTM parameters, UX and UI optimization, HTML5, JavaScript
• Excellent verbal and writing/editing skills, social skills, and good consulting skills
• Budget management and reporting skills
• People management and program management experience
• Fluent in business English

About us
We’re a market leader in travel management: We help people and companies travel smart and achieve more, and our clients include some of the world’s best-known and most innovative business and consumer brands. We operate in more than 100 countries, and the majority of our 10,000+ people work virtually (because a 10-second commute usually makes awesome sense). We’re committed to sustainability and to driving success for our customers, our business and ourselves. Learn more about BCD Travel.

Your life at BCD

Working at BCD means connecting, collaborating and celebrating. You’ll be part of a virtual, dynamic and flexible work environment that fosters a good work-life balance so you can focus on what makes you happy. But don’t just take our word for it! Hear why people join BCD and more about the great perks of Life at BCD.

You’ll be offered

• Flexible working hours and work-from-home or remote opportunities
• Opportunities to grow your skillset and career
• Generous vacation days so you can rest and recharge
• A compensation package that feels fair to you, including mental, physical, and financial wellbeing tools
• Travel industry professional perks and discounts
• An inclusive work environment where diversity is celebrated

Ready to join the journey? Apply now!

We’re dedicated to building a diverse, inclusive and authentic workplace. If you’re excited about a role, but your experience doesn’t align perfectly, we still encourage you to apply.

We are committed to providing reasonable and necessary accommodations to ensure all employees can perform their roles effectively. For accommodation requests or further information, contact our Talent Acquisition department at careers@bcdtravel.com.

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